Tuesday, June 19, 2012

Alexa Chung Bags Another Campaign, Looks Sixties-tastic For Maje


 

 

Oh Alexa Chung, how do you do it? Not only were you the coolest girl on the menswear block this weekend, but now you're posing up a storm with French brand Maje looking like a Sixties film star. After fronting campaigns for Superga, Pepe Jeans and Vero Moda, the Brit style hero can add face of Maje's Autumn Winter 2012 campaign to her impressive CV. But these black-and-white images are particularly mesmerising, recalling Jane Birkin types who famously influence Alexa's aesthetic.

It's partly thanks to the fact our Chungers was shot by Glen Luchford in the early morning light at the Porte des Lilas subway station in Paris. Doesn't that sound utterly dreamy? 'Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ’n’ roll,' the brand tells WWD. We couldn't have put it better ourselves.

We can expect to see Alexa doing her style icon thing when she hits up Maje's party this evening at the Ritz Paris to celebrate the new campaign. But! Can we expect a Chung x Maje collection? After all, Vanessa Traina previously appeared in several of the ad campaigns and designed a capsule range for the brand. We can only hope...

Via: Alexa Chung Bags Another Campaign, Looks Sixties-tastic For Maje

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